Isabel Lucas to front promo for natural springs in Australia
Friday, August 28th, 2009
Australian rising star Isabel Lucas will become the face of a new ad campaign for the state of Victoria, of which Melbourne is the capital city.
The Hollywood-based Transformers star will front for a new multi-million-dollar campaign showcasing Victoria’s so-called provincial villages.
Lucas is a graduate of the homegrown television soap opera Home And Away. She is shown in the ads promoting the Daylesford natural springs region.
Tourism Minister Tim Holding said the $7.3 million advertising push will emphasise Victoria as Australia’s “premium indulgence and wellbeing destination”.
He said, “If you ever want to see a campaign that captures the essence of what a region is all about, this is a campaign that does that.”
The chief executive of Tourism Victoria, Greg Hywood, said: “This will be spread over three years – we’ll be leveraging other villages off this campaign. It’s basically saying come to Victoria, involve yourself in the village experience.”
Source: Splash News
Category Photos, Sexy / Tags: Tags: ad, advert, campaign, Daylesford, Isabel Lucas, Melbourne, natural springs, Tourism, Tourism Minister Tim Holding, Victoria, villages, /
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