Posts Tagged ‘ campaign ’

George Clooney’s ex-girlfriend Lisa Snowdon backs fashion show for curvy women

Thursday, February 25th, 2010

George Clooney’s curvy ex-girlfriend Lisa Snowdon is backing a new size 14 fashion show to take a stand against skinny models.

Snowdon, 39, who was a model herself, was unable to do average fashion shoots when she was younger because of her curvy figure and instead had to model for campaigns including Special K and Mercedes.

Snowdon has praised Mark Fast’s new fashion show for creating modelling opportunities for curvier ladies.

She told UK newspaper the Daily Mail: “There were certain lines or seasons that just were not for me. I couldn’t wear them so there were a lot of jobs I could not go for because I am curvy.

“But now I think fashion is changing and Mark’s work is a great step forward. I’m all for the more voluptuous model.”

Twilights Kellan Lutz strips off for new Calvin Klein ad campaign

Thursday, February 4th, 2010

Twilight actor Kellan Lutz has become the latest male celebrity to strip off for a new ad campaign for Calvin Klein.

The American hunk stripped down to his briefs to promote the luxury brand’s new X collection for men.

Lutz, who plays Emmett Cullen in the hit vampire saga, revealed he had an unusual way of getting in shape for the stunning photos.

The 24-year-old star said: “I swear, candy helps! Gummy bears!

“It helps fight the hunger of higher calorie foods, but it is bad for the teeth.”

The new adverts, which will go on display in March, will also feature other male celebrities and sports stars, including Japanese footballer Hidetoshi Nakata and True Blood star Mehcad Brooks.

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Marisa Miller salutes US military in Harley-Davidson campaign

Monday, November 2nd, 2009

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Marisa Miller has fans all revved-up in a new campaign for motorbike giant Harley-Davidson.

The stunning blonde posed astride a bike for Harley-Davidson’s first-ever Military Appreciation Month campaign, saluting active and retired US military personnel.

Marisa said: “I’m honoured to help the Motor Company salute the brave men and women who keep our country free.

“My grandfather is a veteran and I’ve had the unique opportunity to meet several service men and women during recent USO tours, so the military holds a special place in my heart.

“I hope other Americans will join me and Harley-Davidson in saluting these real-life heroes during the month of November.”

By logging on to a special section of the Harley-Davidson website www.harley-davidson.com/thankyou, Americans can create an electronic postcard featuring Marissa and Harley-Davidson motorcycles, as well as a personal message of thanks.

Harley-Davidson is also running a competition for military personnel to win a motorcycle personally delivered by Marisa.

Dino Bernacchi, Harley-Davidson’s director of Advertising and Promotions, said: “It’s humbling to think of the countless sacrifices these brave men and women – and their families – have made to keep our country free, so the Harley-Davidson family is honoured to partner with Marisa to help salute military personnel this month.”

Supermodel Claudia Schiffer said she was “so shy” when she was younger

Wednesday, October 28th, 2009

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~and only got confidence from being in front of the camera.

Claudia, 39, is one of the world’s most successful supermodels and recently shot a campaign for D&G’s new perfume range along with Naomi Campbell and Eva Herzigova.

She began modelling when she was spotted in a club in her native Germany when she was 17 years old.

Claudia said to the UK’s The Independent Magazine that she was “so shy” that she would “blush bright red if I ever saw anyone looking at me in the mirror”.

However, she added: “It was only once I was in front of the camera that I would cross the line and become sexy. When I’m on a photoshoot, I’m not shy at all.

“I take my clothes off and strike very sexy poses.”

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Megan Fox to replace Victoria Beckham for Armani’s new campaign

Wednesday, October 14th, 2009

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Megan Fox will reportedly replace Victoria Beckham for Emporio Armani’s new ad campaign.

The sultry star will show off her enviable curves in a worldwide campaign that will see her wearing the Emporio Armani Underwear and Armani Jeans on billboards and in print.

There are reports that the images will be shot by Mert Alas and Marcus Piggott.

However, Megan will not be featuring in the campaigns alongside Cristiano Ronaldo, who has replaced David Beckham as the face of the brand’s men’s underwear.

Source: Splash News

Isabel Lucas to front promo for natural springs in Australia

Friday, August 28th, 2009

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Australian rising star Isabel Lucas will become the face of a new ad campaign for the state of Victoria, of which Melbourne is the capital city.

The Hollywood-based Transformers star will front for a new multi-million-dollar campaign showcasing Victoria’s so-called provincial villages.

Lucas is a graduate of the homegrown television soap opera Home And Away. She is shown in the ads promoting the Daylesford natural springs region.

Tourism Minister Tim Holding said the $7.3 million advertising push will emphasise Victoria as Australia’s “premium indulgence and wellbeing destination”.

He said, “If you ever want to see a campaign that captures the essence of what a region is all about, this is a campaign that does that.”

The chief executive of Tourism Victoria, Greg Hywood, said: “This will be spread over three years – we’ll be leveraging other villages off this campaign. It’s basically saying come to Victoria, involve yourself in the village experience.”

Source: Splash News

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