Jessica Simpson works out but enjoys beer as well
Monday, August 25th, 2008
Jessica Simpson has signed a deal with Dallas’ Stampede Brewing Co. to advertise for their brand Stampede Light Plus. Although the details of the deal are not made public, Jessica Simpson will receive 15 percent stake in the brewery and will also appear in the ads.
“She’s the face of the brand now,” confirms Lawrence Schwartz, Stampede’s president and chief executive. “Jessica is America’s sweetheart and an internationally known entertainer who takes care of herself. You can see it in her smile, her skin, her confidence and her obvious physical fitness.”
And, hopefully, in her abilities as a saleswoman!!!
Simpson has also expressed her happiness over the deal. She says, “As an entrepreneur, I am always looking for ways to diversify my portfolio with good ideas and good people,” Simpson says in a statement.
She also told, “Yes, I work out and take care of myself, but I also like a cold beer once in a while.”
It must have been tricky to maintain her figure with cold beer once in a while!!! What do you say?
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